Our Story

Imaginary Irra’s Fragrances were originated as an exclusive private collection in 2023, and after meticulous preparation, it is set to debut to the public in 2024. The name "Irra" pays homage to the initial words of our beloved Irrawaddy River.

Irra’s fragrances are crafted to encapsulate our unforgettable moments, the persons we love and our beautiful times, portraying those into a sensory art more than a scent and more than a perfume. Unforgettable night life, fresh and energetic youth life, the bittersweet memories of a first love, or the lingering affection on your crush for years, each fragrance tells a story that resonates deeply with the experience throughout our life. If our creations can evoke a single moment of love, courage, or nostalgia by means of scent, our true purpose is perfect. 

At Imaginary Irra, we don’t believe true luxury is tied to a high price tag. We firmly deny the idea that only expensive things can deliver the pinnacle of luxury and only expensive things can give the best. We believe that the best things are what everyone deserves, not the privilege. Irra is here to prove it.

Feel not only the best scent quality, but do feel also the miracle high-end performance of the sprayer head. Feel our luxury standard. Feel our art. Feel the best capability of creation of a proudly local product.